Phil Grossfield's Blog


Price, Technology and Unique Products

uniquePrice, Technology and Unique Products.  Ethos has a simple strategy…Price, Technology and Unique Products.  Not included in this strategy is every loan program under the stars or just loan programs that offer the highest margins.  Instead, we focus on offering the essential mainstream products at an extremely aggressive price, coupled with uncommon products, like Interest Only.  In order to offer such a competitive price, the technology has to be proprietary and superior in order to drive efficiency.

Our industry is broken in many respects and doing business the traditional way just isn’t going to cut it.  The way in which Ethos is handling TRID, and the strategy for operational flow is right on the money.  I’ve been preaching a model like this for a long time and finally found it.  Obviously we have to execute the plan, and as of now we’re on course.  I’m a believer.  Sign up with me now…email me or call me at (619) 549-9797 so we can discuss…

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